
If you’ve ever listened to the Naughty But Nice with Rob podcast, you already know how much I adore my friend and mentor, Rob Shuter. He’s not just the nicest man in gossip and a contributing writer here at Instinct, — he’s also the first person who gave me a national platform, co-hosting his show every Friday. So when I say I’m proud of his new book, It Started With a Whisper, I mean it from the heart.
This book isn’t just another celebrity tell-all. It’s a whole lotta fun with all the twists and unexpected salaciousness that is synonymous with the entertainment world. It’s witty, sharp, and a surprisingly moving triumph — as Rob invites readers along to take a peek behind Hollywood’s velvet rope. As a veteran Hollywood publicist, it’s a book that only he could deliver.
From The 4 Word Answer to It Started With a Whisper
Many readers know Rob from his first bestseller, The 4 Word Answer, which grew out of his beloved “Moment of Rob” segments on our show. That book inspired countless fans to discover who they are in just four powerful words.
Now, with It Started With a Whisper Rob shifts gears from self-help to high-gloss fiction — and the result is pure fun. Think The Devil Wears Prada meets The Morning Show, with champagne, scandal, and heart.
The novel follows four ambitious media insiders hired to launch a new morning gossip show — only to discover that the biggest secrets aren’t about the stars they cover, but about each other. It’s a delicious mix of ambition, betrayal, and Hollywood intrigue.
What Makes It All Started With a Secret So Addictive
Early readers say It Started With a Whisper captures the spirit of classic media satire but adds Rob’s trademark kindness and warmth. Sure, there’s plenty of juicy gossip, but there’s also humanity. As Rob always says, “You can tell the truth and still be kind.”
That’s what sets this novel apart. Even in a story filled with backstabbing and ambition, you end up caring about every character — flaws and all.
And yes, Hollywood insiders are already whispering about who’s who in the story. Rob insists it’s fiction (with that mischievous grin we all know), but anyone who’s followed his career knows the truth is often more fascinating than the rumor.

The Nicest Man in Gossip Strikes Again
I’ve seen firsthand how Rob reinvented the gossip industry with heart and humor. Long before becoming an author, he redefined entertainment reporting through empathy — earning that title “the nicest man in gossip.” And his client list as a publicists reads like a who’s who of tinsel town’s and music’s most notable names, including JLo, John Bon Jovi, Jessica Simpson Tyra Banks and more.
With It Started With a Whisper, Rob proves he can make us laugh, gasp, and maybe even reflect on our own ambitions. It’s as heartfelt as it is entertaining — the perfect read for anyone who loves Hollywood, redemption, and a little scandal on the side.
Why You Need Rob Shuter It All Started With a Whisper on Your Shelf
If you loved The Devil Wears Prada, The Morning Show, or just a story that sparkles with real-life experience, this is your next must-read.
👉 Preorder It Started With a Whisper now and be among the first to dive into the book Hollywood can’t stop buzzing about.
And if you want to hear more behind-the-scenes stories, tune in to our Naughty But Nice with Rob Shuter podcast every week — where the gossip is always kind, never cruel.