Excited for ApplePay? Retailers are already saying no.

The next big thing just hit the next big roadblock.  Someone trying to do it better than Apple can. 

The Verge writes today that "Retailers are disabling NFC readers to shut out Apple Pay".  Near Field Communication (NFC) allows the ApplePay to work and major retailers are shutting off this option so consumers do not get use to the ease of ApplePay before they launch their own new payment system.

There's a lot of hype around Apple Pay right now, but not everyone is on board with the new mobile payments system. In fact, a significant number of merchants, including heavyweights like Walmart, Kmart, 7-Eleven, and Best Buy, are in outright competition with Apple Pay. The retailers, through a joint venture formed in 2012, are building their own mobile payment app, called CurrentC. It's expected to launch next year. In the meantime, these retailers have no intention to support Apple Pay.

Is this allowed?  I this legal?  Most likely, yes.  Some small businesses and bars are cash only to lessen operating costs, easily regulating what kind of payment options are allowed.   How many times have you received and AMEX or Discover Card offer and not filled it out since so many vendors do not take either.  I think I have used my AMEX twice in the past 12 years due to me not keeping it in my wallet due to its lack of acceptance.  Companies often do not accept certain cards due to their high transaction fees and this seems to be the main drive behind CurrentC. 

The notion of a widespread payment system controlled by retailers and free of credit card processing fees is very appealing to merchants. It should come as no surprise, then, that, in addition to Wal-Mart, the largest retailer in the world, CurrentC's partners include Gap, Old Navy, 7-Eleven, Kohls, Lowes, Dunkin' Donuts, Sam's Club, Sears, Kmart, Bed, Bath & Beyond, Banana Republic, Stop & Shop, and Wendy's — as well nearly all the major US gas station chains — among its ranks.

So will this list of CurrentC companies grow?  Or will companies jump on the ApplePay bandwagon?  Will this become a new credit / payment battle like Master Card vs. Visa , but now an ApplePay vs. CurrentC connundrum?  Apple is already inflating its ranks to try to show strength in numbers. 

A quick look at Apple's website explaining the service highlights just 34 retail partners that support the system. Five of those are different flavors of Foot Locker. One is Apple itself.

Are you excited about ApplePay?  Will you use it or are you worried about your security?  Will CurrentC be more successful since it bypasses the credit card companies, pulls from your checking account, and is able to be used by Apple and Andriod owners?


4 thoughts on “Excited for ApplePay? Retailers are already saying no.”

  1. Apple Pay doesn’t store your

    Apple Pay doesn't store your card number, the banks do. iCloud has nothing to do with this. This is a power grab by the big retailers to save money on merchant fees and get your personal information in the process. If you are afraid of Apple and iCloud, then the other alternative should make you even more afraid as you have to hand over you checking account number and you ss number. All with no fraud protection built in.

  2. This is different to a

    This is different to a business only accepting cash or not accepting Amex.  Many of these companies have already installed the technology to accept wireless payments (as many, many other businesses have worldwide) but they are now refusing to accept wireless payments! 

    I don't understand that picture with JLaw either – Apple Pay doesn't work anything like iCloud!

    • They’re saying that just like

      They're saying that just like her iCloud was hacked and pictures were taken, same thing can happen with Apple Pay and people can get  all your credit card information thief on your hands. 

      • But hackers can’t get access

        But hackers can't get access to your card details because that's not how Apple Pay works – the only way they can get the info is if they somehow manage to decrypt the data on the secure chip inside the phone


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