Tom Holland is having a moment — and not just because of his blockbuster career. Over the past few weeks, the 29-year-old actor has been everywhere: popping up in behind-the-scenes shots from the filming of Spider-Man: Brand New Day, smoldering in a brand-new PRADA campaign, and now promoting his very own non-alcoholic beer brand, BERO.
And while we’ve seen Holland swing from skyscrapers, rock red carpets, and charm interviewers worldwide, his latest series of appearances proves something else entirely: even our friendly neighborhood Spider-Man can turn the world upside down… without even wearing a costume.
RELATED: Tom Holland is Packing a Punch in His Latest Spiderman Suit
Buff, bubbly, and BERO
Holland’s been looking noticeably fitter and more sculpted these days, and his PRADA campaign already had fans fanning themselves. But then came the Bero Padel Classic — a promotional event for his beer brand — and the internet collectively lost its chill.
While there, Holland participated in an ice plunge for Men’s Health UK’s Icebreakers show on TikTok. The concept: a little cold therapy, a little conversation. The reality: a soaking wet, clingy white shirt doing absolutely nothing to hide Holland’s perfectly defined abs, those enviable biceps, and a waistline sharp enough to cut glass.
Five million views later…
The TikTok clip has now racked up nearly 5 million views, and while Holland does give an actual interview mid-freeze, most viewers are… well… a little distracted. And by “a little,” we mean completely.
In the comments, fans are unleashing some of the internet’s finest thirst poetry:
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“I have nothing appropriate to say. Well played, Zendaya, well played.”
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“im so grateful for that white shirt”
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“LOOK AT THEM ARMS”
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“He knew what he was doing with the white t shirt”
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“I NEEEEDED THIS”
It’s clear Holland’s choice of wardrobe was no accident — or if it was, the universe clearly has a sense of humor.
The CEO knows his audience
As the CEO and face of BERO, Holland’s clearly blending business with a very appealing kind of pleasure. This isn’t just about selling a drink — it’s about building a brand around a personality that fans can connect with. And Holland’s public image has always been about a charming mix of boy-next-door sweetness and just enough bad-boy mischief to keep things interesting.
@druigr TOM FOR PRADA HES SOOOOOOOOOO #tomholland #tomhollandedit #spiderman #spidermanedit #peterparker #peterparkeredit #spidermanbrandnewday #fyp #blowup
By hopping into a freezing bath on camera, he’s showing off both his playful, approachable side and the kind of dedication that gets people talking — whether it’s about his beverage, his biceps, or both.
“Keep it coming, Tom”
If there’s one thing the internet agrees on, it’s that we want more of this. More behind-the-scenes peeks, more shirtless campaigns, more viral moments that combine humor, heat, and Holland’s signature charm.
tom holland in cherry pic.twitter.com/Tbr6CEkXJB
— Pop & Hot Culture (@notgwendalupe) August 6, 2025
Spider-Man may be a hero to the people of New York, but Tom Holland is, in his own way, doing heroic work for the gays, the girlies, and anyone with an appreciation for a man who knows how to make the most of a wet white T-shirt moment.
@menshealthuk In the latest episode of Icebreakers, Tom Holland takes the plunge at the Bero Padel Classic for a freezing round of Smash or Pass, giving his verdict on some viral fitness trends. #tomholland #icebreakers #icebath #fitness #smashorpass #spiderman
Until his next viral stunt, we’ll be over here… watching that video just one more time. You know, for research purposes.