Grindr’s “Kindr” campaign has officially begun and they’ve enlisted the help of queer people of color to help be the faces of this new movement.
During this summer, Grindr announced an upcoming campaign and shift to it’s program. This “kindr” Grindr would prohibit users from using terms like “No Asians” on their profiles.
Many have applauded and condemned this announcement, and some say it's entirely moot since the problem is more societally based.
Now, it seems the campaign side of the program shift has begun.
Recently, Grindr released the below statement about the “kindr” campaign:
“At Grindr, we’re into diversity, inclusion, and users who treat each other with respect. We’re not into racism, bullying, or other forms of toxic behavior. These are our preferences, and we’ve updated our Community Guidelines to better reflect them. Same app. New rules. Everyone is entitled to their opinion. Their type. Their tastes. But nobody is entitled to tear someone else down because of their race, size, gender, HIV status, age, or – quite simply – being who they are. Join us in building a kinder Grindr. Express yourself, but not at the expense of someone else. Report discrimination when you see it. Use your voice and share your story to call out prejudice and spark change. Together, we can amplify the conversation and take steps towards a kinder, more respectful community.”
In addition, Grindr released the below video which included people like Joel Kim Booster, Rakeem Cunningham, Jai Rodriguez, The Vixen, Emilio Amador, and Jasmine.
Each person in this group shared personal thoughts on the age-old conversation of racism/preference on the app and in gay dating as a whole.
“If you don’t put ‘no Asians’ in your profile, it doesn’t mean you have to f**k Asians now,” said rising comedian Joel Kim Booster. “It just means I don’t have to see it….For you to say ‘I know what every Asian guy looks like and I know for a fact that I would not be attracted to any of them?’ That comes from a racist place. Because you don’t know what we all look like. That’s ugly.”
You can hear all the other opinions and perspectives from Grindr and its associates down below.