Gay App Marketing Shakeup

After recently announcing his resignation as VP of marketing for the classic gay hookup app Grindr, Serge Gojkovich and his mobile-focused marketing consultancy, the Zapamti Agency, have been selected by MISTER to help lead their marketing efforts.

MISTER is designed to offer users a mobile and web "community" with more of a respectful, grown-up feel. MISTER, which is a few years younger than
Grindr, launched in December 2012 and claims to have a user base of 1 million mobile and web members "who want something more than a hookup app,"
according to the company's website.

At MISTER, Gojkovich will be leading product and marketing efforts, helping to manage growth, working to establish MISTER as the app of choice for men typically 30 and older, and solidifying its position within the gay all marketplace, according to a news release. 


What do you think instincters? Will you be huntng for "something more" on MISTER?





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Breaking News: #SCOTUS Strikes Down Prop. 8. Has No Standing!

Plaintiffs in the Hollingsworth v. Perry case, Kris Perry, Sandy Stier, Jeff Zarrillo and Paul Katami Outside the Surpreme Court This Morning


This morning the Supreme Court of the United State (SCOTUS) struck down Proposition 8 (California’s same-sex-marriage ban)!!!

The ruling states that the Ninth Circuit was without jurisdiciton to consider the appeal. The judgment of the Ninth Circuit is vacated, and the case is remanded with instructions to dismiss the appeal for lack of jurisdiction.

Here's a Plain English take on Hollingsworth v. Perry from Amy Howe via"The challenge to the constitutionality of California's Proposition 8, which bans same-sex marriage: After the two same-sex couples filed their challenge to Proposition 8 in federal court in California, the California government officials who would normally have defended the law in court, declined to do so. So the proponents of Proposition 8 stepped in to defend the law, and the California Supreme Court (in response to a request by the lower court) ruled that they could do so under state law. But today the Supreme Court held that the proponents do not have the legal right to defend the law in court. As a result, it held, the decision by the U.S. Court of Appeals for the Ninth Circuit, the intermediate appellate court, has no legal force, and it sent the case back to that court with instructions for it to dismiss the case."

Link to the Prop. 8 opinion here.

There will be many post-marriage decision demonstrations all across the country (see the interactive map below), however, the American Foundation for Equal Rights (better knows as AFER and the sole sponsor of Hollingsworth v. Perry, the landmark federal constitutional challenge to California’s Proposition 8) will host a community event in West Hollywood, CA at 5:30 p.m. featuring the plaintiffs who challenged Prop. 8, the attorneys who worked on the case, elected officials, gay and lesbian couples who want to get married and a diverse array of community leaders.



View United for Marriage: Decision Day in a larger map



Be sure to come out and support this historic day and marriage equality for ALL! 




Breaking News: #SCOTUS Rules DOMA Unconstitutional!

Click image to enlarge | Photo by Bradford Rogne (


This morning the Supreme Court of the United State (SCOTUS) has ruled DOMA (The Defense of Marriage Act) unconstitutional as a deprivation of the equal liberty of persons that is protected by the Fifth Amendment!!!

The ruling states DOMA singles out a class of persons deemed by a State entitled to recognition and protection to enhance their own liberty. The opinion and its holding are confined to those lawful marriages.

What this means, in plain terms, is that same-sex couples who are legally married will be entitled to equal treatment under federal law—with regard to, for example, income taxes and Social Security benefits.

Link to the DOMA opinion here.