Charles Melton — our favorite slow-burn heartthrob from May December and, let’s not forget, Riverdale’s brooding Reggie — is once again doing what he does best: being hot, lowkey dramatic, and giving the camera way more than it deserves.
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In a new short film directed by Alma Har’el, Charles opens in full fantasy mode — shirtless, mid-jump rope, glowing like he’s the main character in a romantic thriller where the only plot is thirst. His body? Sculpted. His sweat? Cinematic. His focus? Lethal.
Charles Melton looks handsome for Coach’s Soho Sneaker campaign. pic.twitter.com/qPMwTP0sGJ
— Pop Crave (@PopCrave) June 17, 2025
This isn’t your average “look at me work out” content. It’s Charles performing masculinity with a wink — physically intense, yes, but with the soft edges of someone who’s in on the joke. He transitions seamlessly into rehearsing lines, the kind of actor moment that reminds you: yes, this man has chops and clavicles.
But then — plot twist. He spots paparazzi outside his window. And like the protagonist of a very stylish heist movie, he improvises an escape plan. Instead of facing the cameras, he goes full teenage-bedroom-deception: props up a fake presence inside his house and slips out barefoot, smooth as hell, into his getaway convertible. James Bond could never.
It’s chaotic, clever, and hot in that very specific way only Charles can pull off — the kind of performance where every frame is a thirst trap dressed as indie cinema. You almost forget it’s part of a campaign at all, because the narrative, let’s be real, is: Charles Melton is still that guy.
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There’s something special about the way he manages to be in control and self-aware, while still leaving just enough mystery to keep us obsessed. It’s not just about looking good — although, yes, he does — it’s about knowing how to make it feel personal. Intimate, even. Like he knows we’re watching. And he’s playing right into it.
Watch the video. Watch it again. Then maybe once more just to make sure you caught the way his hair moves in that exit scene.
Charles Melton didn’t just leave the house — he left an impression.
I guess in the UK, they don’t have Hulu and Fox/FX apparently no longer has a contract with Sky (or whomever it was Rupert owned in the UK, or Disney – which now pretty much wholly owns Hulu, didn’t want to deal with Rupert), but I’m surprised they are saying Beef is a Netflix thing.
Anyway, really came here to say that I’ve long thought Melton was a hottie but his current mustache had got to go; it’s DISTRACTING. It looks too much like a mildly hairy caterpillar died on his upper lip, and is way to 1970s porn – and NOT in any good way. That is all, carry on.