Instinct Exclusive: Behind the Scenes "Rio 40 Graus" Swimsuit Editorial

We went to South America this year for our annual swimsuit issue.  Join Photographer Richard Machado and Fashion Director Eric Launder on Ipanema beach as they shoot this years latest in swim trends. Designers include LacosteMr. TurkParke & Ronen, and Osklen. See the behind the scenes video below. Você​ é bem vindo lindo!



Behind the Scenes "The Gentleman Upstairs" Fashion Editorial

2015 is almost here!  Join model Ras Haire (Fusion Models), Photographer Richard Machado and the Instinct fashion team in an exclusive behind the scenes look at the December/January 2015 fashion editorial "The Gentleman Upstairs"  Shot on location at The Jade Hotel in Greenwich Village, New York City. This issue's fashion editorial features designers including Burberry LondonDavid HartDior HommeThomas Pink and more. What are your New Years resolutions Instincters? Ours is to spend more time with Ras... Check out the video below.



Instinct Exclusive: Behind the Scenes look at "Northern Exposure" Fashion Editorial

It's officially Fall! Do you know what you'll be wearing as temperatures start to dip Instincters?

Join us as we take a behind the scenes look at the making of our August/September 2014 Fall editorial with photographer Vincent Dilio and fashion director Eric Launder. Models Rudi Dollmayer and Levi Jackson wear layers of Fall fashion by designers including BelstaffBilly ReidOliver SpencerMissoni, and more.

Check it out below!

Behind the Scenes "The Gentleman Upstairs" Fashion Editorial

2015 is almost here!  Join model Ras Haire (Fusion Models), Photographer Richard Machado and the Instinct fashion team in an exclusive behind the scenes look at the December/January 2015 fashion editorial "The Gentleman Upstairs?"  Shot on location at The Jade Hotel in Greenwich Village, New York City. This issue's fashion editorial features designers including Burberry London,...

Join Instict's Fashion Director For An Exclusive Holiday Shopping Event At Rockefeller Center

We're just days away from the Rockefeller Center tree lighting and to help kick things off, Instint's fashion director, Eric Launder along with photographer Vincent Dilio hosted an evening of drinks and shopping at the Onassis store in Rockefeller center. Check out our exclusive video of the event:



Here are a few of our fashion director's favorite things from Onassis this holiday season. Each perfect for gift giving— so perfect in fact, you may want to keep them for yourself.  And with 40% off all purchases this Cyber Monday, why not get 2?! Head on over to to get all of these fashionable goodies! 

Wool Bow Tie, $58

Zip Around Wallet, $118

Flannel Plaid Shirt, $128

Heather Quilted Zip Hoodie, $228


Happy Cyber Monday shopping, Instincters!

Behind The Scenes: Instinct's October/November 2013 Issue Fashion Editorial

Curious to see what an Instinct fashion editorial looks like on set? Well, we got you covered Instincters! Our Fashion Director, Eric Launder, takes you behind the scenes of the October/November 2013 Issue fashion editorial—"Legends of the Fall"—shot by Vincent Dilio at Root Studios in Brooklyn, New York. Enjoy!




SWEATPANTS! ... And Four Other Trends You’ll Probably Regret In A Few Years.



With last fall forcing us into delusions of simple living by way of un-ironic moustaches and side parted hair — this year is a leap in the opposite and much more playful direction!

Children of the '90s will rejoice with the latest street trends for fall looking like the strange love children of Kid n’ Play, Zach Morris and Downtown Julie Brown. Fall trends have a new hypercolor aesthetic that's all about a playful ease with just a touch of throwback hip hop flare. Think big statements that require at least an extra helping of swagger to make your own. And if  anyone has swagger, it's the Instinct audience!

Get into it and read on to find our top five must have trends of the season and how we promise you can get away with wearing your sweatpants outside of the gym.


Trend 1: No Strings Attached

Spanish style Espadrilles and surf inspired slip-ons are the only way to go this fall. Typically a summer look, these sensible slippers are moving their way into the fall by adding a casual note to any outfit. Smart and style-y boys can be seen rocking muted canvas options with easy cotton suits and a polo. It’s a positively preppy look that’s ready for anything, day or night.


Trend 2: Hear Me Roar

Time to channel your inner kitty purry — animal prints are officially in. Whether you go full roar or serve your jungle realness in subtle embellishments and accents, this wild look is sure to draw attention. The best versions of this trend are found in unexpected color treatments and blended in to a tone on tone look(see the tie above). If you’re feeling the jungle fever, go for it! Just remember that too much can sometimes be too much.


Trend 3: Drop It Like It’s Hot

Generally the one trend that people either love or completely hate, Harem pants (also known as the drop crotch) have been showing up everywhere from the New York runways to Justin Bieber’s stage show. Known for their typically tapered  leg and lowered crotch, the look offers a casual almost slouchy vibe. I prefer the style paired down into almost loungewear and worn with a simple t-shirt and flip flops. Embrace its urban dance roots by rocking out some vintage sneakers and a distressed denim vest, or play with volume by adding an oversized cable knit sweater to the already fabric heavy piece. While definitely a lot of look, wear your harems like jeans and mix them into any ensemble.


Trend 4: Totes Amazing

Life in the big city isn’t for the weak of heart and certainly not the unprepared. For the last many years urban men have favored briefcases and over-the-shoulder messenger bags to help transport their daily needs from point A to point B. Those options were fine for those who needed little more than a lap-top and a file or two, but for today’s gay on the go, where’s a boy to put his new blue camo weightless trainers and lulu lemon yoga pants? Despair, right? No way! City gents from San Fran to Sydney have taken to bigger more functional weekenders and carry-alls to fit their extra loot. The trend is romantic and a bit flashy leaning toward iconic wovens and polished leathers. Unlike our purse obsessed sisters, the man bag is to be treated like a seasonal staple and not an interchangeable accessory. Pick a style that suits you and rock it all season long.


Trend 5: Jersey-licious

(Image: ScoutSixteen)

I know what you’re thinking - Sweatpants? Really?! As it turns out, the (fashion) gods must be lazy because jersey is definitely the darling of fall. While designers like Alexander Wang and Band of Outsiders have been literally hitting us over the head with fashion forward jersey styles for years, the idea of wearing “sweatpants” has until recently never made it past the bedroom. This new tapered, slim and often color treated version is not only “public” appropriate, the look is actually quite fresh and significantly more sophisticated than one might think. Pair them with sneakers and clean natural fabrics like cotton or wool to achieve an easy casual aesthetic. A pair of grey jersey pants with a nice crisp white oxford can’t go wrong. Even if you’re doubting me here, don't! We’re telling you it's ok to wear your sweatpants in public. Comfy and chic. Unless you’re crazy you better go get yourself changed. 

Individually these trends might seem a little out there and disjointed, but when looked at with a wider lens, there's a definite common thread. Traditionally fall trends have a more serious tone, darker colors, heavier fabrics and so on. This season is about not taking ourselves too seriously and to having fun — even if the weather gets a bit gloomy. Don’t be afraid to take risks. If leopard print pants aren’t in the cards, try a pocket square or a pair of socks. You'll be glad you did.


About the author: Michael Gonsalves is a prominent San Francisco- based trend spotter and style influencer known for his sardonic take on fashion and design culture. Keep up to date with his work at

Tour Project New York with Instinct's Fashion Director Eric Launder

Instinct's Fashion Director and resident style star, Eric Launder, takes us on a tailored tour of Project New York—The premiere fashion event where buyers and retailers gather from around the globe to check out new collections and place orders for the upcoming year. 




Plan to grab any of these threads in the new year, Instincters?

Surf In The City

The TOP 5 beach culture trends taking over downtown this summer 


The boys in Venice Beach have switched out their hoodies and smart cars for tanks and long boards, turning our heads and hearts with every step they take. But as we city folk descend onto the streets of whatever beach town we’ve chosen for the season, all we can do is pray, Dear God. Please let at least one of these bouncy beach boys play for our team! Let's admit it, surfer guys are just a breed of a different kind. They don a casual coolness rarely seen in our inner-city lives that is both alluring and unnerving. Is he wearing ... gasp! ... flip flops? Probably so. The common thread? Surf Culture — a trend that's not just for the beach anymore, and we like it!


Trend 1: Big Wave Hair

Say goodnight Don Draper. The trend this summer is all about big tousled locks. The messier the better. To keep this look masculine consider growing out your beard a bit too. No need to get all Tom Hanks in Castaway with it, but a little scruff will go a long way here. Achieve the beachy saltwater kissed look by styling only with your fingers and letting your hair air dry. Products like Bumble and Bumble’s “Surf Spray” are also an easy way to look like you’ve been surfing all day without ever leaving the office. 


Trend 2: The Five Panel Hat

While your pops might still be sporting his panama hat and zinc oxide to the beach, the surfer bro’s have been rocking this baseball cap alternative for years with unparalleled style.This casual go anywhere look is quintessential So-Cal style especially when sported in funky patterns and prints. Brands like Supreme and Huf have all kinds of great options. Don’t be afraid to go too wild. A truly bold print like a floral or a polka dot can often be so extreme that it counterintuitively can function as a neutral and go with just about anything.


 Trend 3: Suns Out Guns Out

Tanks, like Hillary Duff,  are so yesterday. This trend is about achieving that same sex appeal with a bit of a harder edge. Take your favorite fitted T-shirt and cut the sleeves off at the arm hole. Please resist the temptation to turn your shirt into a sideless whisper of garment — it’s supposed to be a shirt, not a bib. The added bonus is that when you make one of these from an old rock tee, you can rest assured that you won’t wind up in a “who wore it best” duel to the death with your neighborhood rival stylisto. 


Trend 4: Friends Forever

… Or at least until the end of the summer. Probably our favorite of the surf-inspired trends is this throwback to the days of middle school when we used to collect friendship bracelets by the dozens. He with the most bracelets won. This time around it’s just about the same. Throw anywhere from three to ten on at a time, and wear them in a variety of colors and styles. We like the combination of leather hook styles with beaded and metal options. This playful flair gives a fun juxtaposition to otherwise serious looks and gives a welcome punch of color to more understated city styles.


Trend 5: Wiped Out Denim

Forget that American work-wear trend we have all been rocking the last few years. Trade in your dark denim for stone washed, ripped up - down right destroyed denim in styles that are slim but not skin tight. The key is casual comfort with a devil may care personality. Don’t be afraid to pair these bad boys with a striped tee under a navy blazer or with a chunky turtleneck sweater on those chillier summer nights. While inherently irreverent, distressed denim can work its way into just about any situation and look right at home.  

So there you have it — our top five beach trends for city boys. Remember, loosen things up and let these looks work regardless of your age or your location. It’s all about mixing in a little casual cool to whatever is your personal style. Start with a bracelet or two and go from there. What’s the worst that could happen? You end up living in an airstream trailer somewhere out in Malibu with Camila Alves? We think you can handle it.  


About the author: Michael Gonsalves is a prominent San Francisco-based trend spotter and style influencer known for his sardonic take on fashion and design culture. Keep up to date with his work at